On the importance of negative space on a page: The marriage of type and text requires courtesy to the in-laws, but it does not mean that all of them ought to move in, nor even that all must come to visit. If this wisdom needs updating, it is chiefly to add that a woman who would letterspace lower case would steal sheep as well. “A man who would letterspace lower case would steal sheep,” Frederic Goudy liked to say. On adjusting space between letters within a word: This book has the most amazing turns of phrase: For this, I often find myself consulting my favorite design book, The Elements of Typographic Style. With a general page layout dialed in, I’m now able to obsess over the smaller typesetting details. These allow me to fill the page better while keeping line lengths readable: Once we got our writing pipeline sorted and began to get some recipes completed, I started exploring two-column designs. It’s made keeping track of edits effortless. The plugin provides a bridge between inDesign and Google Docs: I can link text directly from our online recipes, and when we edit text in Google, it’s updated in inDesign. The campaign made its way onto Hacker News, at which point we got an email from Chris Ryland of Em Software, offering us access to a plugin his company had developed called DocsFlow. Our solution for this came during the Kickstarter campaign. As much as we aspire to completely lock the recipe writing off before I typeset it, we’ve learned this isn’t practical: we’re constantly finding ways to correct or re-word things as our recipe collection grows, so we need a more robust way to move text from Google Docs to inDesign. This move strikes me as remarkably amateur now, and not one that’ll work for us on this project. For the Alinea Project, Allen composed his text in an offline writing tool called Scrivener (which worked well for him), and once he was completely done writing, he delivered a PDF to me that I think I copied and pasted over into inDesign. But the recipe text eventually needs to be moved to inDesign, our design software. We use Google Docs as our collaborative writing tool this has proven useful as part of our team has temporarily relocated to New York to open our second Aviary location there. Since our Kickstarter campaign ended, Allen and the Aviary chefs have been diligently writing recipes and photographing drinks.
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